Empathy: Why It Needs To Be Part Of Your Competitive Strategy

Lately, terms like "human-centered" and "customer-centric" are becoming part of business lingo. These terms call for companies to examine their business from the perspective of their customers, to understand the challenges of the people they serve, to see the world through the eyes of their customers. In other words, there is a growing call for … Continue reading Empathy: Why It Needs To Be Part Of Your Competitive Strategy

Design Thinking vs Design Thinkers: What is the difference?

Over the past decade or so, the concept of Design Thinking has become a popular approach to problem solving. In some circles, Design Thinking is viewed as a methodology with several different process models (see IDEO, Hasso Plattner Institut, as examples) that provide guidance on how to engage in this process. In other circles, Design … Continue reading Design Thinking vs Design Thinkers: What is the difference?

Design Thinking Process Models: Which Process Model Should I Use?

A question that emerges when discussing adopting a design thinking approach is, which process model should we use. Several different process models are available (see IDEO’s HCD Process, d.school’s 5 Stage Process, the Double Diamond Process from the UK Design Council) and it can be confusing trying to figure out which process to follow. So, … Continue reading Design Thinking Process Models: Which Process Model Should I Use?

Design Thinking is NOT…Three Misconceptions Addressed

  Design thinking has become a familiar concept in the business world with more and more companies adopting this approach to improve innovation and drive change. Yet, there appear to be some misconceptions about design thinking. So, let’s clear up a few misconceptions about design thinking. 1. Design thinking is NOT about artistic skills. When … Continue reading Design Thinking is NOT…Three Misconceptions Addressed